The whitepaper series:
"Usable Customer Intelligence from Social Media Data"
This series explores the analytics possibilities on the combined data from network analytics and text mining. 

Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining. 
This is the first whitepaper of the series. Here Text Mining and Network Analytics are combined together to better position negative and positive users in context with their weight as influencers or followers inside the discussion forum. This whitepaper was developed with the KNIME Team. The pdf file and the underlying workflows can be downloaded from the KNIME whitepaper page.

Usable Customer Intelligence from Social Media Data: Clustering the Social Community. 
This whitepaper takes the next step beyond text mining and network analytics to perform clustering on the newly created insight. Also this whitepaper was developed with the KNIME Team. The pdf file and the underlying workflows can be downloaded from the KNIME whitepaper page.