Customer Intelligence, when effectively
implemented, is a rich source of insight into the behavior and experience of the
customer base, becoming the necessary complement to Customer Relationship
Management (CRM). We have a number of standard solutions in the area of Customer Intelligence to help you better understand your customer base.
Know your Customers (see below)
What do your customers think?
Know your Customers This is a classical project in Customer Intelligence. It implements state of the art data analysis techniques to identify the most
(and the least) valuable of your customers in terms of demographics, behavior, and needs. Based on the analysis results, marketing actions can be undertaken to target existing customers for new products; to exclude existing customers from new promotions; to search for new markets; and maybe to re-value underestimated or unknown groups of customers. All applications are very easy to use! You just start a web browser, upload the data, and select the target to build the model. The results are then presented on the same web page. It is as easy as that! If you want to know more, you can download our brochure or contact us directly!